Mélanie

En charge des projets marketing chez WAYDEN, je suis passionnée par les sujets de management de transition, gestion de projets, marketing automation, community management, et de stratégie marketing.
Interim manager: how to take over from the marketing director?

Interim manager: how to take over from the marketing director?

A high-flying professional, the interim manager is an ally of choice to take over from […]
ANDRH x WAYDEN Partnership – Conference

ANDRH x WAYDEN Partnership – Conference

On Tuesday, October 8th, WAYDEN welcomed more than 30 members of the ANDRH – National […]
Digital transformation: 5 missions of the interim manager

Digital transformation: 5 missions of the interim manager

Faced with the advent of digital technologies, initiating a digital transformation is now essential to […]
Legal transition management: for which missions?

Legal transition management: for which missions?

Replacing a legal director, managing litigation, ensuring regulatory compliance, managing restructuring, etc. A highly qualified […]
Why integrate industrial performance into a continuous improvement approach?

Why integrate industrial performance into a continuous improvement approach?

To ensure the competitiveness and sustainability of your manufacturing company, integrating industrial performance into a […]
Chemical sector: 5 issues to entrust to the interim manager

Chemical sector: 5 issues to entrust to the interim manager

Regulatory complexity, environmental risks, constant innovation… Companies in the chemical sector are facing major challenges […]
5 missions of an agri-food transition project director

5 missions of an agri-food transition project director

A true conductor and high-flying leader, the interim project director is an ally of choice […]
Podcast – “How to recruit an interim manager?”

Podcast – “How to recruit an interim manager?”

In this exclusive podcast, Benoît Durand Tisnès shares his expertise on a crucial subject for […]
HOPE Gala 2024

HOPE Gala 2024

HOPE is above all the story of an encounter 🎗   That of Annabel Brourhant, […]
Aeronautical interim management: focus on the most in-demand functions

Aeronautical interim management: focus on the most in-demand functions

A sector in perpetual evolution, the aeronautics industry is faced with multiple challenges, sometimes difficult […]
6 key roles of the general counsel in corporate crisis management

6 key roles of the general counsel in corporate crisis management

In an increasingly complex and regulated professional environment, corporate crises are inevitable. The role of […]
5 digital transformation projects in the banking sector

5 digital transformation projects in the banking sector

1. Industrialize generative AI and agentic AI in banking processes Artificial intelligence in banking is […]
Focus on the new trend of disembodied management

Focus on the new trend of disembodied management

With the rapid evolution of technologies and ways of working, disembodied management is becoming an […]
External growth strategy: definition, benefits and risks

External growth strategy: definition, benefits and risks

What is an external growth strategy? An external growth strategy consists of a company developing […]
New management methods: how are interim managers adapting?

New management methods: how are interim managers adapting?

The professional world is changing rapidly, and with it, management methods. Transition managers, in particular, […]
Recruitment of a General Counsel: why opt for interim management?

Recruitment of a General Counsel: why opt for interim management?

In a context where companies are facing increasing challenges and a shortage of legal talent, […]
Change management: how to help your teams face transformation challenges?

Change management: how to help your teams face transformation challenges?

Digital transformation, CSR transition, change of governance… Any change management inevitably comes with a large […]
Facilitator Manager: 6 Key Roles in Transition and Crisis Situations

Facilitator Manager: 6 Key Roles in Transition and Crisis Situations

In times of transition and crisis, the role of the facilitator manager is crucial to […]
CSR consulting: when to be accompanied by a consultant? 5 examples of projects

CSR consulting: when to be accompanied by a consultant? 5 examples of projects

Faced with the current challenges of sustainable development, it is imperative for companies in all […]
5 Different Crises a Business Can Face

5 Different Crises a Business Can Face

Managing a business is a delicate and complex exercise. At any given time, a Crisis […]
The 5 sectors most impacted by artificial intelligence

The 5 sectors most impacted by artificial intelligence

1. Health Predictive medicine and personalized diagnostics AI is transforming healthcare and the pharmaceutical industry […]
5 Interim Management Trends in 2023

5 Interim Management Trends in 2023

In 2023, interim management continued to evolve, marking significant trends despite a slowdown in overall […]
5 key missions of interim management in times of crisis

5 key missions of interim management in times of crisis

Unexpected growth peak, labour shortages, employee disengagement… In times of profound upheaval jeopardizing the proper […]
Artificial intelligence for banking: challenges and risks

Artificial intelligence for banking: challenges and risks

The challenges of AI for banking 1. Automation of banking processes AI automates repetitive tasks: […]
Artificial intelligence consulting: what offers and solutions on the market?

Artificial intelligence consulting: what offers and solutions on the market?

According to a report by Business Research Insights, The artificial intelligence consulting market in 2022 […]
Artificial intelligence and finance: 7 challenges and risks

Artificial intelligence and finance: 7 challenges and risks

AI in finance: a state of play 2026-2027 The adoption of AI remains contrasted across […]
All the stages of crisis management and the role of the interim manager

All the stages of crisis management and the role of the interim manager

During a period of crisis (whether financial, managerial, operational, etc.), managers rarely have the necessary […]
Artificial Intelligence and Productivity: 7 Optimization Levers & Risks

Artificial Intelligence and Productivity: 7 Optimization Levers & Risks

AI and productivity: where do French companies really stand? The landscape has changed in three […]
How does an industrial diagnosis work?

How does an industrial diagnosis work?

As a performance evaluation tool, the industrial diagnosis is an essential step for all industry […]
The 6 Key Steps + Ready-to-Use Template | Wayden

The 6 Key Steps + Ready-to-Use Template | Wayden

What is a crisis management plan? A crisis management plan — sometimes called a crisis […]