Change management

Mélanie

En charge des projets marketing chez WAYDEN, je suis passionnée par les sujets de management de transition, gestion de projets, marketing automation, community management, et de stratégie marketing.

Article mis à jour le 3 August 2026

“A company must, by design, work in a logic of continuous transition. The company evolves in a constantly changing environment that poses as many threats as opportunities. It is therefore decisive that everyone considers that on a daily basis, they must pick up on all the signals, no matter how weak they may be.”

Jean-Marc JAY uses the KOTTER methodology to express change management and explains, with Alexandra Garnier, Associate Director of WAYDEN, how to apply it within a company.

Watch the full exchange:


© Wayden 2026 - All Rights Reserved - Legal