International marketing development

It is estimated that more than 65% of marketing and sales operations today are international in scope. The interim manager will be able to steer the marketing development of your company with great agility: with an international career, he has an in-depth knowledge of foreign markets, and will be able to develop a tailor-made marketing strategy, adapted to the uses and consumption habits of the countries targeted by your internationalization project.

Carry out a web marketing project

The Marketing Director is often called upon to manage large-scale digital projects. An interim manager specialising in web marketing will then be an ally of choice in developing multimedia communication with strategic issues, in close collaboration with the digital department.

Interim CMO and Marketing Consulting

Responsible for the company’s brand image and visibility, the Sales & Marketing Director performs a key function, decisive in the overall performance of an organization.

This department can sometimes be faced with specific challenges and unusual situations with high stakes, and teams can quickly feel overwhelmed. In this case, outsourcing the management of this function by calling on a marketing interim manager will be particularly judicious.

This seasoned leader, with many years of experience in senior positions in the Marketing function (Marketing Director, CMO – Chief Marketing Officer, Advertising Manager, CDO or Chief Digital Officer, Chief Transformation Officer or CTO, etc.), helps you optimize your entire communication strategy and improve the performance of the department on a daily basis. The marketing function is often closely linked to the sales department: our experienced managers can also hold the position of interim sales managers or interim sales managers for a management assignment of limited duration.

He or she can also manage a large-scale project related to this area of intervention, or help you overcome a delicate phase.

When to use a Commerce, Marketing and Digital interim manager?

Reinventing your marketing strategy

It may often be necessary to question and reorient your entire communication strategy, whether following a drop in activity, as part of a change in positioning or with a view to improving performance. The interim manager, thanks to his or her informed external view, hindsight and objectivity, will be able to reassess your marketing practices, and define an effective strategy, in line with the market and with your company’s culture.

Optimize marketing communication

The marketing interim manager can also intervene to manage the optimization of your marketing strategy, in order to promote your services or products more strongly, and to enhance your brand image. Thanks to his intervention, you will be able to radically improve marketing, but also commercial and financial performance, in a sustainable way.

Replace a CMO

Has the position of Marketing Director, or CMO, of your company been left vacant? In order not to jeopardize the growth of your business during the absence of this employee, you can call on an interim marketing director who can take the helm of this key position with great operational excellence. He will manage all marketing actions effectively: promotion of products or services, advertising, multimedia communication, management of distribution channels, sales, supervision of product managers and marketing assistants, analysis of the impact of promotional actions, collaboration with the digital and sales department and with the general management…

Succeed in your digital transformation

The interim manager specializing in Digital Marketing can also help your company to carry out its digital transition. The digital manager will support you in change management, with different missions such as:

Implement a digital transformation program to adapt to the new challenges and new uses of the digital revolution for your company
Accelerate digital transformation, anticipate resistance to change and support stakeholders in digitalization, particularly in the discovery and mastery of new digital tools
Making the transition a success with digital transformation impact assessment
Instilling a digital culture in the company

Outsourcing digital transformation missions via an interim management firm and a specialized digital interim manager (CDO or Chief Digital Officer) can condition the success of your digital change management.

Promote a new product launch

The successful launch of a new product depends largely on the quality and strength of the promotion that has been made of it. By using an interim manager, you secure the arrival of this product on the market. This marketing expert takes care of the entire development of your commercial products and their proper distribution and promotion (choice of distribution and communication channels; merchandising; choice of advertising axes; effective communication with central players; organization of events; digital communication, etc.).

An interim manager specialising in e-marketing will also support you in the launch of your e-commerce offer, optimising the user experience and setting up the processes for a quality customer relationship.

The WAYDEN methodology for the Marketing function

After having precisely identified your challenges, we select, at WAYDEN, an interim manager specialized in the sales & marketing function, reliable and able to respond to your current problem. As soon as he arrives at your company, he establishes an action plan and leads each operation with skill, so as to quickly bring measurable results. It also gives you all the keys you need to ensure the long-term sustainability of the actions you have taken.

Manager Profiles

Managers and marketing directors with a very high level of qualification, in-depth know-how and interpersonal skills perfectly suited to the management of complex projects.

Here’s what sets our interim managers apart:

A high-level experience

They are distinguished by their prestigious professional careers, and their long years of career in demanding environments.

Cutting-edge expertise

Experienced in the challenges and management of major projects, they have highly valued expertise and skills, which they put at your service to steer, optimize and make the marketing strategy within your organization reliable.

Adaptability

Our managers know how to integrate quickly into any type of organization, understand the specific issues, adjust their approach and build trust in the field.

Operational leadership

They get teams on board without imposing, mobilize around a clear direction, and know how to move projects forward in contexts that are sometimes sensitive or tense.

A culture of results

Each intervention is focused on impact. Our managers are committed to producing measurable results, quickly visible, and always aligned with the objectives of the mission.

Strong values

Boldness, pragmatism and agility: our managers share the values that make up WAYDEN’s DNA. This coherence creates a framework of trust and efficiency, which is essential to the success of missions.

Your contact for the marketing function

Are you looking for an interim manager specialized in the marketing function? We invite you to contact Rémi Dessertine, Associate Director at WAYDEN for almost 10 years and former engineer in the automotive industry. Rémi is at your disposal to discuss, target your needs and identify a marketing interim manager whose expertise and operational excellence will exceed your expectations.

Let's discuss your project

Sectors

WAYDEN operates in all sectors of activity, with a detailed understanding of the challenges specific to each. Our strength: managers from the field, who know the codes of each environment and know how to act effectively, regardless of the complexity of the context.

Our Sectors

Issues

Replacing a manager, structuring a function, operational crisis, accelerating a strategic project… We intervene at key moments, when your teams need to go faster, further or simply regain control. Find out how we provide concrete solutions to each of these challenges.

The challenges