The growing role of AI in business strategy

Mélanie

En charge des projets marketing chez WAYDEN, je suis passionnée par les sujets de management de transition, gestion de projets, marketing automation, community management, et de stratégie marketing.

Article publié le 31 July 2026

On November 15, 2023, 3 recognized experts, each in their field, enlightened us in turn in a pragmatic and direct way:

  • Dan-Joel Ake: Introduction to the arrival of disruptive technological innovations in the company
  • Stéphane Puis: illustration of the challenges to come in the automotive industry; From connected cars to autonomous cars
  • Bruno Maisonnier: towards “bio-inpired” AI for a frugal use of energy and data that meets the societal needs of industryVerbatims:
    – “You will not be replaced by AI, you will be replaced by people who know how to use AI”
    – “Taking the turn towards AI can simply mean working with service providers who have already integrated it to interface it into your IS”
    – “The integration of new processes will necessarily involve strengthening human-machine collaboration”

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