7 steps to start your digital transformation

Mélanie

En charge des projets marketing chez WAYDEN, je suis passionnée par les sujets de management de transition, gestion de projets, marketing automation, community management, et de stratégie marketing.

Article mis à jour le 3 August 2026

By Laurent Bour for the JDN

Understand the different stages of your digital transformation in an infographic. Anticipate digital within the company and put people and customers at the center through 7 steps to initiate and introduce change.
The digital transformation of companies is a process that can be long depending on the culture, the payroll, the management in place, etc. It often requires in-depth work, starting with the establishment of a common vision for digital technology, in order to initiate it.

 

1. Digital vision within the company

Establish the vision of digital within your company in order to have a common and shared vision. The first line targeted is the management committee, on which decision-making is based. It is therefore necessary to acquire a high maturity of the challenges in terms of digital transformation, and to be able to transmit them to all its managers and employees.

2. Employee training

Training is a mandatory step to acquire the keys and vision of digital. The digital transformation of the company requires new skills, new services to be deployed and areas of work to be reoriented.

The primary skills are internal, and to value your staff above all, it is essential to train them and lead them towards change. By using digital technology, there is a good chance that the training courses will aim to learn the codes of communication on the internet, the use of tools, change management, management, etc.

Training your teams is the necessary step to ensure this digital transformation internally.

3. Restructuring of the company and management services

Driving change and freeing up the skills of both employees and employees requires a reshuffling of hierarchies and flexibility that allows everyone to express themselves at the heart of the company. It is a delicate axis to grasp but important to bring out ideas, concepts, novelty, etc.

Learning to work in collaborative mode, for example, makes it possible, in the context of a digital transformation, to unleash this potential and these sometimes dormant skills in everyone. If the aspect of digital transformation looks like a fight against new entrants to a market, it is becoming urgent to adopt a way of working where the hierarchy tends towards the horizontal, in order to circulate knowledge in a more beneficial way.
It is generally up to the HR unit to take charge of this axis.

 

Learn more about https://www.journalducm.com/amorcer-sa-transformation-digitale/#bshcx6lXpYFHYzJS.99


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