Mélanie

En charge des projets marketing chez WAYDEN, je suis passionnée par les sujets de management de transition, gestion de projets, marketing automation, community management, et de stratégie marketing.
Spie, EDF, Bouygues, Engie, Orano: 5 nuclear companies in search of talent

Spie, EDF, Bouygues, Engie, Orano: 5 nuclear companies in search of talent

The French nuclear revival: an unprecedented recruitment context A nuclear company is an industrial organization […]
Is CSR a performance lever for companies?

Is CSR a performance lever for companies?

Faced with the climate emergency and current societal and economic challenges, CSR responds to large-scale […]
What are the different CSR professions?

What are the different CSR professions?

Faced with increasingly urgent climate and environmental issues, CSR now holds a central place within […]
Jobs in short supply 2022: the need for labour in the nuclear sector

Jobs in short supply 2022: the need for labour in the nuclear sector

The nuclear industry, France’s third largest industrial sector, brings together no less than 3,000 companies […]
Nuclear and atomic engineering: profiles that interest the sector

Nuclear and atomic engineering: profiles that interest the sector

Traditionally perceived as a sector of excellence, the nuclear sector has been facing a lack […]
EDF’s Excell Plan: excellence, quality and rigour in the nuclear industry

EDF’s Excell Plan: excellence, quality and rigour in the nuclear industry

Initiated by EDF two years ago, the Excell plan is a large-scale project that is […]
University of Nuclear Professions: A Response to the Workforce Shortage

University of Nuclear Professions: A Response to the Workforce Shortage

The University of Nuclear Trades (UMN) is a project deployed by several major players in […]
French nuclear fleet: state of play and future projects

French nuclear fleet: state of play and future projects

How is the French nuclear fleet doing at the moment? What are the future projects […]
Here are the nuclear professions necessary for the renewal of the sector

Here are the nuclear professions necessary for the renewal of the sector

The nuclear sector, France’s third-largest industrial sector, must constantly innovate and reinvent itself to meet […]
Here is the number of jobs to be filled in the nuclear industry in France in 2022

Here is the number of jobs to be filled in the nuclear industry in France in 2022

A sector of excellence, nuclear power is also the third largest industrial sector in France. […]
Is the French nuclear industry facing a shortage of talent?

Is the French nuclear industry facing a shortage of talent?

Nuclear power is France’s third largest industrial sector and a major economic sector in France. […]
CSR management: how to manage it internally?

CSR management: how to manage it internally?

In the business world, CSR is now a central subject, which responds to major challenges. […]
Our CSR partner – Embarq

Our CSR partner – Embarq

CSR involves the entire value chain and today we would like to highlight a committed […]
Our CSR label

Our CSR label

It is very important today to develop the organization in a sustainable way to take […]
Resistance to change

Resistance to change

“We have to see resistance to change in a positive way. We tend to experience […]
Digitization of points of sale: the challenges in the retail sector

Digitization of points of sale: the challenges in the retail sector

The digitalization of points of sale, also known as web-in-store, or “phygital”, has been on […]
Developing teleworking in your company: advantages and disadvantages

Developing teleworking in your company: advantages and disadvantages

During the health crisis, the number of teleworkers in France reached an unprecedented record, with, […]
The challenges of ISO standards in the automotive industry: safety, cost reduction and ecology

The challenges of ISO standards in the automotive industry: safety, cost reduction and ecology

The automotive sector is one of the industries with many quality requirements. ISO standards are […]
Management and CSR: how to implement the CSR strategy?

Management and CSR: how to implement the CSR strategy?

Employees play a key role in the smooth running of a social responsibility policy. To […]
Cost cutting in the automotive industry: how to reduce costs?

Cost cutting in the automotive industry: how to reduce costs?

The automotive industry is one of the sectors most impacted by the Covid-19 crisis. In […]
All the steps to implement a CSR approach in your company

All the steps to implement a CSR approach in your company

90% of SME, mid-cap and VSE-PR managers say they carry out CSR actions, but only […]
What is CSR: definition, principles and regulations

What is CSR: definition, principles and regulations

According to the study “SMEs and CSR” conducted by Bpifrance Le Lab in 2018 among […]
Our 5 tips for successful change management

Our 5 tips for successful change management

In the life of any company, changes are inevitable to last in the face of […]
The new challenges of the crisis, between necessities and opportunities

The new challenges of the crisis, between necessities and opportunities

Spring 2020: in a hurry, without any warning sign, France goes into lockdown. The state […]
CSR and sustainable development: all our advice

CSR and sustainable development: all our advice

How to set up an effective and sustainable CSR strategy? Which sustainable development commitments should […]
Crisis management: how to cope?

Crisis management: how to cope?

When can we talk about a crisis in a company? Within a company, crises can […]
#LESPODCASTSDEWAYDEN2

#LESPODCASTSDEWAYDEN2

The week continues with 3 new podcasts … #lespodcastsdewayden_S1E2 On the program: Pension reform, unemployment […]
Business transformation: how to identify those who will (really) move the lines?

Business transformation: how to identify those who will (really) move the lines?

Who are the actors of change? There is only a small proportion of employees who […]
Should we still invest in human capital?

Should we still invest in human capital?

With the aim of continuous growth worldwide, human qualities seem to be paramount in business. […]
Influencer marketing: the only profitable marketing in 2019?

Influencer marketing: the only profitable marketing in 2019?

Social selling, prescription, sponsorship, private sales, etc.: these are all sales techniques that have emerged […]