Communicating to make people understand and adhere

Article mis à jour le 3 August 2026

“To make people understand and adhere to change, you have to be sincere and authentic. The challenge is to have the right ambassadors who will have to irrigate the company with all the vision we want to share and the organization we want to put in place.”

Jean-Marc JAY uses biomimicry, drawing inspiration from nature to facilitate the understanding of the implementation of a new organization and strategy within a company.

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