Innovation and R&D Director

Mélanie

En charge des projets marketing chez WAYDEN, je suis passionnée par les sujets de management de transition, gestion de projets, marketing automation, community management, et de stratégie marketing.

Article mis à jour le 3 August 2026

 

(*) As a measure of confidentiality, the identity of the interim manager and the client are changed

 

1. BACKGROUND

The customer is a cooperative specialising in supply and collection in the field of agriculture.

In the midst of a transformation, particularly related to new regulations, the use of new technologies and an increased demand for more environmentally friendly phytosanitary products, this cooperative wishes to create value for all the players in the sector by setting up new projects relating to the promotion of research work, its development and innovation.

It is to initiate, frame and direct these activities that the General Management is looking for
an interim management solution.

The priorities defined are:

  • Bio-control
  • Biostimulants
  • The development of decision support tools (DSTs)
  • Precision agriculture
  • “System trials” in agronomy

 

2. DISPOSITION

Thanks to a solid network of managers from the WAYDEN pool, Alexandra GARNIER, Associate Director, organizes a meeting with the client, in its premises, to present Anya DEVAL.

With a background in project and team management in the fields of R&D , applied plant genetics and biotechnologies, Anya DEVAL is a perfect match for the skills and human qualities sought. Throughout her experience, she has always been recognized for her quality of listening, synthesis of exchanges with the
various members of the team met and her empathy, and especially her ability to lead teams. It knows how to carry out this type of operation, in particular through its ability to remain in close proximity to the field at all times.

 

3. MISSION

Reporting directly to the Chief Executive Officer, Anya Deval’s overall role is to:

  • Bring method to ongoing processes,
  • Architecting projects by giving them objectives and performance indicators,
  • Manage projects with agility to allow for adjustments along the
    way.

The General Management wants “innovation to permeate all the departments of the company” by involving all operational employees. This is why Anya DEVAL was able to listen, show empathy and take into account all expertise.

 

4. ASSESSMENT

As part of this mission, Alexandra GARNIER agreed on a precise weekly follow-up with Anya and the client. This mode of operation has made it possible to establish agile and effective communication between all parties. The result is a resounding success in meeting the objectives of this mission, the criticality of which was largely based on meeting deadlines and the involvement of operational staff in the field.


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