Change management

Mélanie

En charge des projets marketing chez WAYDEN, je suis passionnée par les sujets de management de transition, gestion de projets, marketing automation, community management, et de stratégie marketing.

Article publié le 12 August 2022

“A company must, by design, work in a logic of continuous transition. A company evolves in a constantly changing environment that constitutes as many threats as opportunities. It is therefore vital that each individual consider that they must pick up, every day, all signals, however weak they may be.”

Jean-Marc JAY uses KOTTER methodology to express change management and explains, with Alexandra Garnier, Associate Director of WAYDEN, how to apply it within a company.

 

Watch the full discussion here:

 


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