Communicating for understanding and buy-in

Mélanie

En charge des projets marketing chez WAYDEN, je suis passionnée par les sujets de management de transition, gestion de projets, marketing automation, community management, et de stratégie marketing.

Article publié le 10 August 2022

“To make people understand and adhere to the change, you have to be sincere and authentic. The challenge is to have the right ambassadors who will irrigate the company with the vision we want to share and the organisation we want to put in place.”

Jean-Marc JAY uses biomimicry, drawing inspiration from nature, to facilitate the understanding of the implementation of a new organisation and strategy within a company.

Watch the full video here:

 


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