When Bruno Faber (*) goes on assignment
(*) For confidentiality reasons, the name of the interim manager has been changed and the identity of the client hidden.
1. CONTEXT
The client is a renowned food manufacturer that processes wheat into flour. The company owns brand names, supermarket brands and product brands for professionals.
Further to setting up an e-commerce site for its existing B2B customers, the group’s management wanted to take things further by creating a vertical B2B marketplace. As part of this strategic project, the general management and the corporate marketing department decided to call on the services of an interim e-business director who would be responsible for handling the day-to-day activity of the existing e-commerce site and for managing the project to create this new marketplace, from start to finish.
2. APPROACH
Drawing on a solid network of managers from the WAYDEN pool, Alexandra Garnier, Associate Director, was able to organise a meeting with the client on site. She introduced Bruno Faber, whose background as an e-business director was a good fit for the client’s project.
Bruno has over 20 years of experience in e-business (e-commerce and marketplace), digital marketing, customer experience, omni channel service and P&L/Business Unit management.
3. MISSION
Reporting to the corporate marketing director, Bruno is in charge of strategy implementation, the operational rollout of the business and IS, process organisation (roadmap, project management), team management and e-business and digital marketing change management.
4. RESULTS
Within the framework of the assignment, Alexandra agreed to a monthly follow-up with Bruno and the client – a way of working that allows for agile and efficient communication between all parties. The mission was a resounding success, as the objectives were met, largely thanks to a change in the business model (digital transformation) and support for the teams undergoing the change.