Transfer & Deployment Manager for a large retail store

When Alan Grand (*) goes on assignment

(*) For confidentiality reasons, the name of the interim manager has been changed and the identity of the client hidden.



The client is a French retail chain specialising in DIY. As part of the transfer of one of its largest DIY stores (>13,000 m²), the general management of this well-known brand sought to hire an interim manager to carry out the transfer (in terms of technical and human resources) and to roll out a new customer experience concept within the store.

The priorities defined were to:

  • Open the new store within six months.
  • Hand over the new store to the future manager/member.
  • Integrate a new pilot concept oriented towards a new customer experience.



Drawing on a solid network of managers from the WAYDEN pool, Alexandra Garnier, Associate Director, was able to organise a meeting with the client to introduce Alan Grand. As a former DIY superstore director, Alan has experienced several transfers or creations of retail outlets, and was a good match with the technical and human skills required for the role.

Alan has over 25 years’ experience in the DIY store sector, both in France and internationally. A specialist in store remodelling, transfers and creations, Alan is versed in coordinating internal and external teams, training and transferring his skills.



Reporting to the Regional Operations Director, Alan’s overall mission was to:

  • Propose a retro planning of the implementations.
  • Organise site meetings
  • Supervise the team of external service providers for the development.
  • Ensure that the detailed budget́ of the project was respected.
  • Collect estimates and issue purchase orders.
  • Recruit in accordance with the organisation chart.
  • Organise the transfer.



The mission was a great success, as the objectives were met, largely thanks to meeting deadlines and the participation of ground-level operational staff.