Resistance to change

Mélanie

En charge des projets marketing chez WAYDEN, je suis passionnée par les sujets de management de transition, gestion de projets, marketing automation, community management, et de stratégie marketing.

Article publié le 12 August 2022

“Resistance to change must be seen in a positive light. We tend to experience resistance as something we have to endure or something we fear. But resistance can be wholly positive, which is rather surprising. It allows us to find solutions and encourage individual or collective adhesion. We shouldn’t fear it.”

Discover Jean-Marc JAY’s analysis, alongside Alexandra Garnier, on the resistance to change that managers can encounter.

Watch the full video:


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