Business turnaround consulting

When internal or external factors threaten the company’s profitability or even sustainability, the implementation of a turnaround plan, or restructuring plan, may be an unavoidable recourse.

However, the deployment of such a procedure, which responds to issues of primary importance, is particularly delicate and complex to carry out internally.

To ensure a fast, efficient and secure turnaround, it is wise to call on an interim manager who is an expert in business turnarounds, with the necessary hindsight and experience to deploy such a project. A seasoned leader in the field, this external professional can intervene at any time, for a defined period (ranging from 6 to 18 months), in order to ensure the proper restructuring of the company concerned.

With a vast network of experienced interim managers, we can identify, at WAYDEN, an expert in business turnarounds specialized in your sector of activity, and whose know-how and interpersonal skills are perfectly aligned with your current needs. This high-flying leader helps you reorganize your entire company to overcome this period of crisis and reverse the situation as soon as possible.

Why use an interim manager for a business turnaround?

Piloting an end-to-end turnaround plan

The interim manager can first of all intervene to support your organization at each stage of the deployment of the turnaround plan: diagnosis of the existing situation (strengths, weaknesses, opportunities, threats, blocking points, etc.); cash flow analysis; implementation of a strategic action plan; rationalization of costs; reorganization of services; change of positioning and commercial strategy…

Thanks to his many human and managerial qualities, he will also be able to preserve the commitment of all the teams throughout this period of upheaval. The interim manager can intervene regardless of the context and the causes of the turnaround: fall in demand, cash flow problems, mergers and acquisitions, relocation, internal tensions and conflicts, operational underperformance, etc.

Implement a financial turnaround plan

If the turnaround plan is put in place in a context of economic difficulties, the company will then be able to call on a transitional CFO, capable of making the necessary decisions to quickly redress the situation and restore the good financial health of the organization: renegotiation of the debt; cost reduction; Cash flow optimization fundraising; improvement in overall financial performance…

In the most critical cases, he will be able to put in place strong actions to save the business: economic redundancies, closure of points of sale, safeguard procedure, etc. His audacity, his long experience and his external and impartial view allow him to deploy the actions necessary for the survival of the company.

Addressing the human challenges of the turnaround plan

Deteriorating social climate, internal conflicts, demotivation, resistance to change… Many human factors can complicate, or even entirely slow, the proper implementation of a turnaround plan. A Human Resources Director (HRD) can then intervene to restore a healthy social climate, support the transformation and preserve employee engagement. It may also be required to manage the implementation of a job protection plan (PSE) in collaboration with the social partners.

Carry out an organizational restructuring

Very often, a business turnaround involves a complete rethink of the organization of processes, practices and internal operating methods to maximize performance and strengthen the company’s competitiveness. In this, the interim Chief Operating Officer (COO) is an ally of choice. He will be able to intervene to optimize internal processes, rationalize activities and eliminate structural dysfunctions that hinder performance.

Thanks to his external view, he will be able to quickly identify impactful actions to maximize operational efficiency : redefinition of roles and responsibilities, implementation of new tools and working methods, optimization of production flows, modernization of information systems, etc.

Implement a strategic turnaround plan

The turnaround plan can also involve a reassessment of the company’s strategy. An interim CEO or an interim sales director will then be valuable assets in implementing appropriate solutions to identify new sustainable growth opportunities: redefinition of the offer, repositioning, implementation of an omnichannel strategy, change of brand image, etc. They will be able to effectively realign the company with market requirements and identify promising segments for an effective and sustainable strategic turnaround plan.

The WAYDEN methodology in business turnaround

Our interim managers specialising in business turnarounds are selected according to a very rigorous process, which aims to closely assess their expertise, but also their soft skills and managerial skills. We can thus accurately identify an interim manager whose profile corresponds to your expectations and the challenges specific to the turnaround situation encountered. Immediately operational as soon as they arrive, these professionals quickly analyze your issues and challenges and propose appropriate solutions. Throughout their intervention, they apply a methodology focused on obtaining concrete and rapid results, in compliance with the deadlines set.

Your contact for business turnaround advice

Florent Heurtault, partner at WAYDEN, is your privileged contact for interim management missions in business turnarounds. With more than 15 years of experience in the world of consulting (particularly in the sectors of Industry – Water, Process, Chemistry – Pharmaceutical, Construction and Rail), he has supported many companies in their growth, in the implementation of strategic solutions and in the development of their teams. He then created and managed two companies.

Passionate about sport and its values (performance, courage, surpassing oneself and respect), he puts this same energy at the service of your organization. With positivity, empathy, audacity and honesty, Florent Heurtault brings his expertise to identify and mobilize an interim manager who is perfectly suited to your challenges.

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Functions

Our interim managers have already experienced similar situations to yours. They will be able to quickly identify the levers to be implemented and act with your teams for measurable results. Discover the functions on which we work.

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Sectors

WAYDEN operates in all sectors of activity, with a detailed understanding of the challenges specific to each. Our strength: managers from the field, who know the codes of each environment and know how to act effectively, regardless of the complexity of the context.

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