Mélanie

En charge des projets marketing chez WAYDEN, je suis passionnée par les sujets de management de transition, gestion de projets, marketing automation, community management, et de stratégie marketing.
Digital HR: the digital transformation of the human resources function

Digital HR: the digital transformation of the human resources function

In the era of digitalisation, all company departments are now concerned by digital transformation, and […]
Automation in industry: when digital blends with management

Automation in industry: when digital blends with management

While the health crisis has revealed the limits of the traditional supply chain model, it […]
Five examples of lean management in business

Five examples of lean management in business

Initially specific to the Japanese automotive industry, lean management is a production management method that […]
Supply chain management: limitations of the global model in the face of the health crisis

Supply chain management: limitations of the global model in the face of the health crisis

The health crisis has had a major impact on the smooth running of supply chains […]
Quality Management System, a powerful lever for your company

Quality Management System, a powerful lever for your company

A company’s performance depends largely on its ability to ensure a sustainable and relevant quality […]
Tools and methods used in a continuous improvement process

Tools and methods used in a continuous improvement process

Adopting a continuous improvement approach within your company means activating, on a daily basis, levers […]
Identifying the actors essential to the transformation of your company

Identifying the actors essential to the transformation of your company

Whether it be cultural transformation, digital transformation, managerial transformation or organisational transformation, any business transformation […]
How can we move from change management to a culture of continuous transition?

How can we move from change management to a culture of continuous transition?

“The challenge is to develop what we call positive vigilance in a company, in an […]
Resistance to change

Resistance to change

“Resistance to change must be seen in a positive light. We tend to experience resistance […]
The digitalisation of points of sale: challenges in the retail sector

The digitalisation of points of sale: challenges in the retail sector

The digitalisation of points of sale, also known as web-in-store or phygital, has been gaining […]
Change management

Change management

“A company must, by design, work in a logic of continuous transition. A company evolves […]
The advantages and disadvantages of developing teleworking in your company

The advantages and disadvantages of developing teleworking in your company

During the health crisis, the number of teleworkers in France reached an unprecedented high, with […]
ISO standards challenges in the automotive industry: safety, cost reduction and ecology

ISO standards challenges in the automotive industry: safety, cost reduction and ecology

The automotive sector is an industry subject to numerous quality requirements, and ISO standards are […]
Our five tips for successful change management

Our five tips for successful change management

In the life of any company, as the current context proves, change is inevitable if […]
Cost cutting in the automotive industry: how can costs be reduced?

Cost cutting in the automotive industry: how can costs be reduced?

The automotive industry is one of the sectors most impacted by the Covid-19 crisis. In […]
Handling crisis management

Handling crisis management

What do we mean by “a crisis” in a company? Crises can manifest themselves in […]
Values-based management, what is it and how can it be implemented?

Values-based management, what is it and how can it be implemented?

The search for meaning in work as well as the evolution of organisational modes are […]
Management by trust, definition and implementation

Management by trust, definition and implementation

Is trust the keystone of effective management? This is a question that many companies are […]
How to involve your teams? 5 tips for managers

How to involve your teams? 5 tips for managers

The involvement of teams at work is a prerequisite for operational efficiency and company performance. […]
Project-based management, definition and implementation

Project-based management, definition and implementation

Project-based management is attracting an increasing number of companies that are seeking to become more […]
How to involve top management in communication?

How to involve top management in communication?

Effective, regular, dynamic and inclusive internal communication is essential to the smooth running of a […]
Company in difficulty, how to manage its teams?

Company in difficulty, how to manage its teams?

A drop in activity, the emergence of new competitors, an economic or health crisis; these […]
Our 10 tips for encouraging and motivating your team

Our 10 tips for encouraging and motivating your team

As a manager, you should be encouraging your employees to ensure their commitment, motivation and […]
Which management style should be applied in a fast-growing company?

Which management style should be applied in a fast-growing company?

A period of strong growth in a company is inevitably accompanied by a certain number […]
How to combine coaching and management?

How to combine coaching and management?

Faced with the evolution of management methods and organisational models, the posture of the manager […]
Cross-functional management, what is it and how to implement it?

Cross-functional management, what is it and how to implement it?

Cross-functional management is an increasingly popular innovative management style. It responds to the desire of […]
Proximity management, advantages and disadvantages

Proximity management, advantages and disadvantages

Proximity management is a first level management style that seeks to supervise the work of […]
How to develop a start-up culture to increase the growth of your company?

How to develop a start-up culture to increase the growth of your company?

Traditionally, a start-up is a young, innovative and growing company, usually operating in the tech […]
5 agile management methods

5 agile management methods

In business, agility is a powerful asset that brings benefits in many ways: boosting performance, […]
How to evaluate the management of a company?

How to evaluate the management of a company?

Evaluating how a company is managed is a practice that, although uncommon, can bring many […]