Interim Digital Director
Essential to the growth strategy of companies, the digital function calls on both technical and marketing skills. The Chief Digital Officer (CDO) is responsible for defining and managing an organization’s entire digital strategy.
Whether it is to support you in your digital transformation or in the context of a specific problem, the digital interim manager puts his expertise and many years of experience at your service to carry out your various digital projects.
At WAYDEN, we rely on a network of experienced leaders. Among them, digital experts, able to support you on your current challenges, whatever they may be. This professional integrates your premises for a given period, the time to meet the desired objective.
A large-scale project, a digital transformation can be complex to carry out internally. The interim manager will then be an ally of choice to digitize your entire process, integrate new technologies into your internal and external communication, develop customer acquisition strategies via the web, create a digital identity, and manage multiple digital channels (website, social networks, mobile application, etc.). The interim manager will develop and implement an action plan in collaboration with the departments concerned (CIO, General Management, Marketing department, etc.).
Whether it is as part of a change in commercial positioning, or in order to modernize your site and optimize the user experience and the customer journey, it sometimes happens that you need to carry out a complete redesign of your website. Whether it is a showcase site or an e-commerce site, this project is delicate and requires a rigorous methodology and advanced technical skills. The interim manager specializing in digital, used to managing this type of large-scale project, will be able to set up a calibrated action plan, and organize your services efficiently, thus successfully piloting the web redesign.
Are you noticing a drop in online sales on your e-commerce site? Calling on a specialized digital interim manager will allow you to benefit from a detailed audit, strategic recommendations and the implementation of relevant actions, aimed at converting your incoming leads into customers and boosting your online sales.
Do you want to boost your online visibility in order to promote your brand image and improve your sales? The interim manager is responsible for implementing effective actions with this in mind: improving SEO and SEA natural referencing, optimizing the user experience, redesigning your social media communication strategy, and implementing an editorial strategy adapted to the market and your company’s culture.
An omnichannel sales strategy is essential for many companies today, especially in the retail sector. The interim manager commissioned by WAYDEN deploys all the digital resources necessary to set up a multi-channel distribution (exploitation and analysis of customer data, digitization of contact points, training of digital teams, optimization of the customer journey, implementation of innovative adapted digital tools, etc.).
Profiles of our interim managers on the digital function. Seasoned digital managers, aware of the latest trends and innovations in the sector, with solid technical expertise, as well as managerial skills and human qualities worthy of a natural leader.
Here’s what sets our interim managers apart:
Profiles of excellence, experts in the digital world, with 15 to 25 years of career in senior positions in the world of the web.
Solid expertise in digital technology, optimal technical mastery of all digital tools, combined with managerial skills proven on many occasions.
Our managers know how to integrate quickly into any type of organization, understand the specific issues, adjust their approach and build trust in the field.
They get teams on board without imposing, mobilize around a clear direction, and know how to move projects forward in contexts that are sometimes sensitive or tense.
Each intervention is focused on impact. Our managers are committed to producing measurable results, quickly visible, and always aligned with the objectives of the mission.
Boldness, pragmatism and agility: our managers share the values that make up WAYDEN’s DNA. This coherence creates a framework of trust and efficiency, which is essential to the success of missions.
Associate Director at WAYDEN for more than 8 years, Rémi Dessertine is at your disposal to organize an initial exchange in order to target your expectations. Passionate about high-level sport and the automotive industry, Rémi has always been driven by a desire for excellence and pugnacity. He will be able to quickly understand your challenges and identify an interim manager who is an expert in digital technology, able to steer your transformation project with the greatest operational excellence.
Let's discuss your project
WAYDEN operates in all sectors of activity, with a detailed understanding of the challenges specific to each. Our strength: managers from the field, who know the codes of each environment and know how to act effectively, regardless of the complexity of the context.
Replacing a manager, structuring a function, operational crisis, accelerating a strategic project… We intervene at key moments, when your teams need to go faster, further or simply regain control. Find out how we provide concrete solutions to each of these challenges.
A project, a mission?
