International development

Opening up your business to international markets is a powerful lever for growth, provided that this international development is carried out effectively.

Any internalization process, whatever it may be (franchising, joint venture, branch, export, subsidiary, etc.), involves taking into consideration a large number of factors, and skilfully carrying out several delicate steps, which require in-depth expertise and excellent knowledge of the target markets.

At WAYDEN, we identify an interim manager with an international career, specialized in your sector of activity and able to support you in all your development projects abroad. By relying on this solid growth driver and this ally of choice, you are sure to increase your attractiveness, expand and diversify your catchment area, and thus increase your turnover in the long term.

At WAYDEN, we can call on an interim manager certified in the process of continuous improvement, who will be able to initiate this change and give you all the necessary keys to install this management method in your organization in the long term.

When to call on an interim manager for international development?

Adapting your commercial offer to a foreign market

Whatever your sector of activity and the countries you are targeting, international development often requires adapting your commercial offer to a multicultural audience. It will then be strategic to benefit from the expertise of a commercial interim manager, able to redefine your business model by taking into account every aspect of the market and the local environment (customer needs, consumption habits, competition, etc.).

This seasoned professional is also able to help you define the most relevant countries to target, in particular by assessing the potential of the local market through PESTEL factors. As head of the management committee, the interim director manages all general management functions. He has a perfect command of each of the organization’s branches, guarantees the growth of the business, implements adjustments if necessary, identifies areas for improvement, etc. It thus creates an environment conducive to facilitating the handover of functions to the new DG.

Define an international marketing strategy

Defining a new marketing strategy adapted to the target market is a key step in internationalization. An interim manager specialising in marketing, with extensive international experience, will be able to effectively promote your brand image abroad, by implementing a marketing strategy adapted to a multicultural audience.

Getting support in your legal procedures

Some internationalisation projects can be particularly complex from a legal point of view. Calling on an interim manager specialized in this function will protect you from any mistakes and will allow you to make the most appropriate choices for local law, legally, legally and taxally.

Successfully complete a global M

All mergers and acquisitions are generally tricky to conduct, but the merger and acquisition of two foreign companies is all the more complex. Whether you are leading this operation or being the subject of it, the interim manager will be able to accompany you during this key stage, allowing you to adapt quickly on an organizational, managerial and cultural level.

Relocating your company abroad

A relocation abroad can be considered for many reasons (decline in activity, change in commercial positioning, development of products or services dedicated to a new market, etc.).

However, this involves making many strategic decisions and carrying out delicate actions: management of the transfer of establishment, management of employees, choice of the legal form of the structure, organisation of an annual or extraordinary general meeting if necessary, reorganisation of services, finding out about local legislation, etc. In order to minimize the costs and risks associated with such an operation, calling on an interim manager specialized in the management of this type of project or in a specific function (legal, financial, sales, marketing, etc.) will be a preferred solution.

The WAYDEN methodology for international development

Operational as soon as they arrive in your company, the professionals commissioned by WAYDEN are true leaders of men. They set up a targeted action plan, federate the teams and deploy the necessary resources to respond to each stage of your internationalization with the greatest efficiency. At the end of the mission, they provide you with the tools to ensure continuity and guarantee the smooth running of your development on the international market in a sustainable manner.

Profile of managers

Every year, we meet hundreds of interim managers. Only 20% join our WAYDEN Selection community. This rigorous selection, based on a Bureau Veritas certified methodology, allows us to guarantee our clients profiles of excellence, immediately operational.

Here’s what sets our interim managers apart:

A high-level experience

Our managers have held strategic responsibilities in complex environments. They know how to lead, decide and act in demanding contexts.

Cutting-edge expertise

Experienced in the management of international projects with major challenges, they have a perfect command of each stage of an international deployment, and have an in-depth knowledge of foreign markets.

Adaptability

Our managers know how to integrate quickly into any type of organization, understand the specific issues, adjust their approach and build trust in the field.

Operational leadership

They get teams on board without imposing, mobilize around a clear direction, and know how to move projects forward in contexts that are sometimes sensitive or tense.

A culture of results

A series of actions designed to obtain rapid and tangible results, allowing you to carry out your international development within the targeted deadlines.

Strong values

Boldness, pragmatism and agility: our managers share the values that make up WAYDEN’s DNA. This coherence creates a framework of trust and efficiency, which is essential to the success of missions.

Your contact person

Rémi Dessertine, one of our Partners, is at your disposal to discuss your international projects.

Let's discuss your project

Your other challenges

Replacement of an officer
Team building
Business turnaround
Change management
Business Transformation
Continuous improvement approach
Crisis management
Corporate Restructuring
Mergers and acquisitions

Replacement of an officer

The sudden departure of a key leader quickly weakens your organization. Without strong, immediate leadership, your projects slow down and your bottom line suffers.
In a few days, WAYDEN mobilizes an experienced interim manager, guaranteeing operational continuity and preserving your level of performance until the appointment of a permanent successor.

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Team building

When your teams are occasionally undersized or lack a specific skill, your projects risk falling behind, compromising your strategic objectives.
WAYDEN quickly provides you with an experienced interim manager, immediately operational, to strengthen your teams and concretely accelerate the realization of your projects.

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Business turnaround

When internal or external factors threaten the company’s profitability or even sustainability, the implementation of a turnaround plan, or restructuring plan, may be an unavoidable recourse.

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Change management

A poorly supported transformation often comes up against operational blockages and a demobilization of teams.
WAYDEN is setting up an experienced interim manager to manage change, onboard teams and guarantee a smooth and efficient deployment in the field.

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Business Transformation

Changing your organization, tools or models requires method, leadership and commitment. Without rigorous management, projects stall, teams are exhausted and the expected results are not there.
WAYDEN mobilizes an experienced interim manager to structure, steer and bring your transformations to fruition with impact and efficiency.

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Continuous improvement approach

Optimising processes, strengthening quality and increasing performance: a continuous improvement approach aims to generate sustainable gains at all levels of the company.
But without a clear framework or dedicated support, initiatives lack impact and struggle to be sustainable.
WAYDEN has an experienced interim manager to structure the approach, mobilize the teams and anchor a dynamic of continuous and measurable progress.

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Crisis management

Social tensions, supply disruption, industrial incident, loss of strategic customers… In a crisis situation, every decision counts and time is against you.
WAYDEN urgently mobilizes a seasoned interim manager, capable of stabilizing the situation, restoring confidence and bringing the business back under control.

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Corporate Restructuring

Thoroughly reorganizing an activity to restore its competitiveness requires lucidity, method and composure. Poorly managed, a restructuring can destabilize teams and aggravate difficulties.
WAYDEN offers a system composed of an experienced interim manager and a seasoned mission director in support to lead the transformation with rigour, preserve the commitment of the teams and lay the foundations for a sustainable recovery.

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Mergers and acquisitions

A merger or acquisition upsets internal balances, calls into question organizations and arouses resistance. Without structured management, integration is delayed and the expected synergies do not materialize.
WAYDEN has an experienced interim manager to orchestrate the integration, align the teams and guarantee value creation.

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Duties

Our interim managers have already experienced similar situations to yours. They will be able to quickly identify the levers to be implemented and act with your teams for measurable results. Discover the functions on which we work.

Our businesses

Sectors

WAYDEN operates in all sectors of activity, with a detailed understanding of the challenges specific to each. Our strength: managers from the field, who know the codes of each environment and know how to act effectively, regardless of the complexity of the context.

Our Sectors